Creating online "how-to" videos to promote physical fitness businesses might be a great way to attract clients. Everyone from personal trainers to martial artists to yoga instructors likely finds value in compelling videos that convey the material taught. Those instructors capable of getting their personalities and charisma across may find themselves even more appealing. And why limit the presentation to instructional content alone? With the help of an audio-visual company, capturing several "day in the life" moments could add entertainment value to the content, which may positively affect viewership and client sign-ups.
Adding Unique Slice-Of-Life Moments
Students and viewers often find themselves attracted to a fitness-oriented instructor when the individual comes off as both knowledgeable and likable. Sometimes, organic, "slice-of-life" moments get feelings across. So, instead of always starting the video at a studio, why not capture audio/video of the instructor getting ready for work in the morning, going out grocery shopping, or taking part in an unexpected hobby? While such things wouldn't make up the bulk of the video channel, weaving such footage into the videos may enhance viewer opinions and perceptions. Such footage could bring out other aspects of the instructor's personality, leading to a potentially positive connection with the viewer.
The Informal Interview
Maybe the instructor likes gardening, and a five-minute video featuring the instructor performing a little yard work could be valuable. The instructor could discuss the health benefits of gardening, describing how light physical activity affects the mind and body. If growing fruits and vegetables, the video presents opportunities for the instructor to speak about nutrition.
The Professional A/V Look
The content produced for the online channel may vary, and some might believe shooting the footage with a smartphone might be sufficient. In truth, an A/V company would probably deliver a significantly more professional result than someone shooting footage with a phone. Framing, lighting, and composing the shots could dramatically factor into how the resulting video looks. Pre-planning the shoot, even ones involving the capture of spontaneous footage, may help the final result. Perhaps running through "bullet points" about what the guest could speak about might keep the conversation on track.
Editing and Graphics
Talking heads could bore audiences, even when they speak about something interesting. Effective post-production editing and the addition of graphics and effects might make a video more attention-grabbing.
Promotional fitness videos have much competition. A professional presentation, one produced by an A/V company, could help the video stand apart.
Contact an A/V company for more information.